Another Successful Year At “The Big Show” For CTech

CTech Manufacturing > News > Article > Another Successful Year At “The Big Show” For CTech
The Opening Rush At PRI 2018 Streams By The CTech Booth


The Performance Racing Industry (PRI) show, our company’s longest-running annual tradition, has come and gone once again! The 2018 show was extra special, as we pulled the covers off our largest and most innovative pit cart to date; the Dual-Deck Ultra Cart. 2019 also represents our 25th year in business, and the show made a perfect platform to kick off that special anniversary in style.

INDIANAPOLIS, IN – December 11, 2018: Each year CTech shows up to the PRI show with a completely new booth layout and new featured products. Few other companies can say the same. That’s a reflection of CTech’s commitment to continuously improve its product and presence. The Dual-Deck Ultra Cart served as an excellent centerpiece for this years’ booth. CTech also had a custom shop cabinet set up at one end of the booth and a pair of pit carts at the other end. Visitors were quick to take advantage of expanded product giveaways for 2018; which included a Service Cart and three BlackLine Accessories per day. There were also several kiosks set up around the booth with quoting capabilities so that interested buyers could have specific product information sent to them digitally without having to carry around extra literature.

On the opening day of the show Car Craft Magazine and Circle Track Magazine visited the CTech booth for a couple of Facebook Live sessions, where they were able to explore CTech’s new Dual-Deck Ultra Cart in detail for the masses online. Marketing Director, Darrell Martin, also spent some time on Friday chatting with NHRA reporters about CTech’s latest developments and racing efforts.

Outside of the main booth, CTech products could be found at nearly every end of the show floor. Browell Bellhousing sported a pair of CTech Caster Carts in their booth as a part of their display located in the Green Hall. Racing Electronics also had a CTech Display Cart and custom trailer cabinets on display in their booth located in the Yellow Hall. A few of our incredible dealers showcased custom CTech cabinets in the trailer exhibit, which was moved indoors to the Lucas Oil Stadium for the first time. PRI’s decision to move the trailer exhibit indoors was praised by exhibitors and attendees alike, who were glad to sidestep the cold midwestern weather. Over 50% of the trailers on display this year either had full CTech cabinet systems or CTech Tool Drawer inserts. “We genuinely thank RPM Trailer Sales, Capitol Renegade/Capitol Custom Trailers, Chico Truck & RV, for representing CTech at the show this year, and we were blown away with the trailer builds that they brought!” -Dean Lee, Vice President.

Planning for next years’ PRI show starts less than a week after this years’ show ends. No doubt, the team at CTech will be trying to out-do themselves yet again. “A special ‘Thank You’ goes out to everyone who took the time to stop by and check out our booth. We look forward to seeing you again in 2019!” Said Nate Birkenmeier, Motorsport Product Line Manager.

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Max Kittleson

Longtime SCCA member and road racer. Content developer. Knowledge gatherer. Proponent of good storage! I was born and raised around the storage industry thanks to my father; David, who started Closet Concepts LLC with his brother in the late-'80's.

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