WESTON, WI – October 28, 2020: The cancellation of this year’s in-person Performance Racing Industry (PRI) show came as an unfortunate but not necessarily unexpected bit of news to the team at CTech.
However, with the cancellation of in-person events brings the opportunity to host a virtual show on a truly massive scale. That show is SEMA360, kicking off Monday, November 2nd. Anyone who’s attended the SEMA show in Las Vegas understands that it’s a mind-bogglingly large event. Packed exhibition halls seem to stretch on forever, and the show attracts people from every corner of the world.
This will be the first time in history that an industry tradeshow of this scale will attempt to engage with companies and customers on a virtual platform. CTech is proud to be participating in this historic event, having prepared a virtual tradeshow booth and also invested in showcasing products in the ‘New Products Showcase’ section. A small handful of representatives will be on hand, virtually, to connect with customers visiting the CTech booth.
“The name of the game is to do it bigger and better every year.” says CTech Marketing Support member Max Kittleson. “Obviously this year we won’t be setting up a groundbreaking display at the Indiana Convention Center, but we’re hopeful that this unique event will be just as fruitful for our company and attendees.”
As a longtime PRI exhibitor, having the chance to meet in person with customers and dealers new and old makes the show a yearly highlight on everyone’s calendar. CTech has historically invested heavily in the motorsport-focused tradeshow, displaying at multiple booths in 2019 and having an even bigger presence planned for 2020.
Stay tuned to CTech’s social media channels for a video walkthrough of their SEMA360 virtual booth as well as introductions to booth reps and throwback content to last year’s PRI show. If you’re attending the SEMA360 show be sure to stop in and chat with us.