The Performance Racing Industry (PRI) show, our company’s longest-running annual tradition, has come and gone once again! The 2018 show was extra special, as we pulled the covers off our largest and most innovative pit cart to date; the Dual-Deck Ultra Cart. 2019 also represents our 25th year in business, and the show made a perfect platform to kick off that special anniversary in style.
Each year we show up to the PRI show with a completely new booth layout, and new featured products. Few other companies can say the same. That’s a reflection of our commitment to continuously improve our product, and our presence. The Dual-Deck Ultra Cart served as an excellent center piece for this years’ booth. We also had a custom shop cabinet setup at one end of the booth and a pair of pit carts at the other end. Visitors were quick to take advantage of our expanded product giveaways for 2018; which included a Service Cart and three BlackLine Accessories per day! We also had several kiosks set up around the booth with quoting capabilities, so that interested buyers could have specific product information sent to them digitally without having to carry around extra literature.
On the opening day of the show we were ecstatic to welcome Car Craft Magazine and Circle Track Magazine into the CTech booth for a couple Facebook live sessions, where we were able to go over our new Dual-Deck Ultra Cart in detail for the masses online. Our Marketing Director, Darrell Martin, also spent some time on Friday chatting with NHRA reporters about our latest developments and racing efforts.
Outside of our own booth, CTech products could be found at nearly every end of the show floor! Browell Bellhousing sported a pair of CTech Caster Carts in their booth as a part of their display located in the Green Hall. Racing Electronics also had a CTech Display Cart and custom trailer cabinets on display in their booth located in the Yellow Hall. We were also lucky enough to have a few of our incredible dealers showcase custom CTech cabinets in the trailer exhibit, which was moved indoors to the Lucas Oil Stadium for the first time. PRI’s decision to move the trailer exhibit indoors was praised by exhibitors and attendees alike, who were glad to sidestep the cold midwestern weather. Over 50% of the trailers on display this year either had full CTech cabinet systems, or CTech Tool Drawer inserts. We genuinely thank RPM Trailer Sales, Capitol Renegade/Capitol Custom Trailers, Chico Truck & RV, for representing CTech at the show this year, and we were blown away with the trailer builds that they brought!
Planning for next years’ PRI show starts less than a week after this years’ show ends. No doubt, we will be trying to out-do ourselves yet again! A special ‘Thank You’ goes out to everyone who took the time to stop by and check out our booth. We look forward to seeing you again in 2019!